Vital Lyfe, Inc. (“Vital Lyfe,” “we,” “us,” “our”) respects your privacy and is committed to protecting it. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit our website (https://www.vital-lyfe.com) (“Site”) and use our services, and your rights with respect to that information.
1. Information We Collect
We may collect the following types of personal information:
- Information you provide directly. For example, when you create an account, contact us, subscribe to newsletters, request demos, or fill out forms, you may provide: name, email address, mailing address, phone number, job title, company name, and other information you choose to provide.
- Automatic / usage information. When you visit or use the Site, we collect information such as IP address, browser type and version, device identifiers, operating system, pages you visit, time spent on pages, referral/exit pages, and date/time stamps. We may also collect cookies and similar tracking technologies.
- Third-party sources. We may obtain information about you from third parties (e.g. analytics providers, advertising partners, social media networks) in accordance with this policy.
2. Use of Information
We may use your personal information for the following purposes:
- To deliver, maintain, and improve the Site and our services
- To respond to your inquiries, provide support, and communicate with you
- To send you marketing and promotional communications (if you consent or as permitted by law)
- To monitor and analyze usage and trends, and optimize performance
- To detect, prevent, and address fraud, security, or technical issues
- To comply with legal obligations or enforce our legal rights
3. Disclosure of Information
We may share personal information with:
- Service providers and vendors. For example, hosting providers, email service providers, analytics providers, payment processors, customer support tools
- Affiliates and subsidiaries.
- Business transfers. If we merge, are acquired, or sell assets, your data may be transferred (with notice)
- Legal and safety. To comply with legal process, enforce our policies, protect rights and safety
- With your consent. Or as you direct
We do not sell the personal information of California consumers as defined under the CCPA, unless we explicitly notify you and receive authorization.
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to:
- Recognize you when you return
- Provide and measure effectiveness of our services and advertising
- Analyze trends and manage the Site
You can manage cookie preferences via browser settings or through any opt-out tools we provide.
5. Your Rights (Especially for California Users)
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- Right to know / access. You can request that we disclose what personal information we collect, use, disclose, and sell (if any)
- Right to deletion. You can request deletion of personal information (subject to exceptions)
- Right to opt-out of sale (if applicable). We do not currently sell personal information, but if that changes, you have the right to opt out
- Right to non-discrimination. You cannot be discriminated against for exercising your rights
- Right to correction (if applicable under CPRA). You may request the correction of inaccurate personal information
To exercise your rights, please contact us via the contact details below. We may ask you to verify your identity before fulfilling your request.
6. Data Security
We use administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
7. International Transfers
If you are outside the United States, your information may be transferred to, processed, and stored in the U.S. or elsewhere. We will take steps to ensure adequate protection (e.g. via contractual safeguards).
8. Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
9. Children
Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected such information, please contact us to delete it.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will post the updated version on the Site and indicate the effective date.
11. Contact Us
If you have questions, or wish to exercise your rights, you may contact us at:
Vital Lyfe, Inc.
12700 Yukon Ave, Hawthorne, CA 90250
714-589-9850
